The second example, on the other hand, is less about monetary success and more about the possible complexity of the project that the company can take – an inspirational slogan accompanied by a picture of a complex structure with stairways, bridges and many other components.Ĭivil construction would also have its own flair for advertisement when it comes to construction ads. ![]() This particular set of construction ads focuses more on what the company managed to achieve already – highlighting its strengths and most notable achievements.Īs such, the first example is an image of a construction process coupled with a message about the company’s success in terms of annual turnover. As such, the title of the first banner is supported by a background image of a professional worker using a range of construction tools, and the second banner showcases the process of creating a project’s design as its background image. The first ad focuses more on the presence of a skilled workforce, and the second ad takes a more direct approach and speaks about the range of capabilities. Both of these examples have the same goal – to highlight and showcase the range of skills and capabilities of the company in question. Our first few examples would be relatively simple – two basic banners that showcase how the title of the ad can be improved with an appropriate background image. In this way, we can also show how the same message can be presented in different ways. To make this process easier, we are going to present all 15 construction ads, divided in groups based on their original purpose or message. Since designing a banner is more of a creative process, it is far easier to show several potentially successful combinations of elements within a banner using examples – premade construction ads that can be shown and explained to figure out all of the different ideas and details that go into each of these banners. However, both of these statements are not true, since banner creation can be a rather complex and/or creative process that takes a long time – and a properly constructed banner can be extremely effective if it targets the right audience and correctly delivers its message. Today we are going to go over one of the less complicated instances – and that is construction ads.īanner advertisements are often perceived as something relatively simple and not particularly effective. There are many different parts that are included in digital marketing when it comes to construction businesses – be it a company’s website development, social media interactions, etc. However, every business needs to be on a constant lookout for new customers, and neglecting a potentially massive resource that can be a tremendous help with the overall business growth is a mistake, to say the least. It is rather surprising how many construction companies are underestimating or outright ignoring the value of digital marketing. ![]() In this article we would try to showcase how you can use simple construction ads for many different purposes and use cases. ![]() The construction industry as a whole has a reputation of not being the most accepting industry when it comes to new standards and opportunities – and digital marketing is one of many examples of that.
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